Penentuan Rekomendasi produk Dan Promosi Dengan Pendekatan Customer Relationship Management (CRM) Di CV. Ni Kawa

CV. Ni Kawa adalah perusahaan yang bergerak dalam bidang jasa supplier dan perdagangan umum yang menyediakan 6 kategori produk yaitu material, ATK, safety first, bahan kimia, perlengkapan kantor dan pegawai, mesin atau elektronik dimana tersedia berbagai macam jenis produk dari setiap kategorinya. Permasalahan yang sedang dihadapi kepala Bagian Pemasaran kesulitan dalam menentukan penawaran produk yang sesuai dengan kebutuhan pelanggan karena banyaknya produk yang tersedia. Selain itu, Kepala bagian pemasaran kesulitan dalam melakukan proses promosi, karena penyebaran informasi promosi saat ini hanya melalui brosur sehingga pelanggan kurang mengetahui informasi promosi secara lengkap dan informasi tidak tersebar secara meluas. Berdasarkan permasalahan yang terjadi pada CV. Ni Kawa, solusinya adalah bagaimana menentukan rekomendasi produk dan promosi dengan menggunakan pendekatan Customer Relationship Management (CRM). Penentuan rekomendasi produk ini berdasarkan perhitungan atribut yang telah ditentukan dengan menerapkan algoritma nearest neighbor dan penentuan promosi dengan memilih produk yang penjualannya kurang dari setiap kategorinya, promosi tersebut akan disebarkan dengan layanan SMS Gateway kepada pelanggan tetap. Berdasarkan hasil pengujian black box dan pengujian beta yang telah dilakukan, dapat disimpulkan bahwa sistem yang dibangun telah mencapai tujuan yaitu dapat membantu dalam menentukan rekomendasi produk berdasarkan kebutuhan pelanggan dan menentukan promosi yang akan disebarkan di website dan SMS Gateway.

CV. Ni Kawa is a company that supply and provide tools or materials industry. CV Ni Kawa that provide 6 selection of category are materials, supplies, safety first, chemicals, office supplies and employee, machinery or electronics which provided a wide range of products from each category. Problems faced by Head of Marketing is difficulties in determining the product offerings to suit customer needs because of the many products available at CV. Ni Kawa. Another problem is Head of Marketing difficulties in conducting the promotion process, because dissemination of promotional information now just use brochure so customers are not knowing the full promotion information and information is not spread widely. Based on the problems that occur in the CV. Ni Kawa, the solution is how to determine the product recommendations and promotions using Customer Relationship Management (CRM) approach. The determination of these product recommendations based on the calculation of the attributes that have been determined by applying the nearest neighbor algorithm and the determination of the promotion by choosing a product whose sales are less than each category, these promotions will be deployed with SMS Gateway services. Stages of CRM approach using dynamic network CRM are relationship stages, namely, dynamic and customer relationship management information type. Based on the results of testing that has been done, it can be concluded that the system has reached the destination which can help in determining the recommendations of products that will be offered to customers based on their needs and determine promotion to be deployed at the website and SMS Gateway services.