Menciptakan Inovasi Produk Dan Kreativitas terhadap Daya Saing Pada Creative Independent Clothing Community (CICC) Di Kota Bandung

Penelitian ini dilakukan kepada pemilik bisnis (Creative Independent Clothing Community) CICC Di Kota Bandung. Fenomena yang terjadi adalah para pemilik bisnis dalam inovasi produk yaitu kurangnya membuat produk baru yang menarik dan kurangnya membuat produk buatan sendiri sehingga perusahaan tidak memiliki daya saing usaha. Tujuan penelitian untuk mengetahui seberapa besar Pengaruh Menciptakan Inovasi Produk Dan Kreativitas Terhadap Daya Saing Pada (Creative Independent Clothing Community) CICC Di Kota Bandung secara parsial dan simultan. Metode penelitian ini adalah metode deksriptif dan verifikatif. Unit analisis dalam penelitian ini adalah pelaku sentra berjumlah 28 orang responden. Pengujian statistik yang digunakan adalah uji validitas, reliabilitas, analisis regresi berganda, korelasi, koefisien determinasi, uji hipotesis, dan juga menggunakan bantuan program aplikasi SPSS 21 for windows. Hasil dari analisis menunjukan Inovasi Produk kategori cukup baik dengan indikator tertinggi Peniruan Produk dan terendah Produk Baru. Kreativitas kategori cukup baik dengan indikator teringgi Orisinil dan terendah Optimis. Daya Saing kategori cukup baik dengan indikator tertinggi Harga Bersaing dan terendah Keunggulan Produk. Maupun secara parsial Inovasi Produk berpengaruh terhadap Daya Saing. Kreativitas berpengaruh terhadap Daya Saing. Dan secara simultan Inovasi Produk dan Kreativitas memberikan pengaruh terhadap Daya Saing memberikan hasil positif dan signifikan. Adapun variable lain yang mempengaruhi Daya Saing yaitu seperti Keberhasilan Usaha, Keunggulan Produk, Orisinil.

This research was conducted in business owner (Creative Independent Clothing Community) CICC in Bandung city. The phenomenon that occurs is the business owner in product innovation is the lack of making new products and the lack of making homemade products so that the company does not have business competitiveness. The purpose of this research is to find out how much influence of Innovation product and Creativity On Competitiveness (Creative Independent Clothing Community) CICC in Bandung city both partially and simultaneously. The method in this research is descriptive and verificative method The unit of analysis in this research is the business owner amounted to 28 respondents. Test statistic used is test of validity, reliability, multiple regression analysis, correlation, coefficient of determination, hypothesis test, and also use the help of SPSS 21 for windows application program. The results of the analysis shows the Innovation Product category is quite good with the Impersonation of the Product as the highest indicator and the lowest is New product. Creativity are in a quite good category with the highest indicator is Original and the lowest indicator is the Optimistic. Competitiveness is in quite good category with the highest indicator is the Competitive price and the lowest is the Product excellence. Innovation product affects Competitiveness. Creativity affects Competitiveness. and simultaneously Innovation product and Creativity give influence to Competitiveness which means give positive result and significant. As for other variables that affect Business Success, Product excellence, Original.