Pengaruh Sikap Dan Motivasi Konsumen Terhadap Keputusan Pembelian T-Shirt Airplane Pada Distro Airplane System Pada Distro Airplane System Bandung

Keputusan pembelian di pengaruhi oleh berbagai faktor, salah satu diantaranya sikap dan motivasi konsumen. Fenomena variabel sikap konsumen, sikap konsumen mengenai t-shirt Airplane di distro Airplane System Bandung belum optimal. Perusahaan harus lebih memperhatikan lagi bagaimana sikap konsumen agar penjualan t-shirt Airplane dapat meningkat. Fenomena variabel motivasi konsumen, konsumen kurang memiliki motivasi yang cukup untuk membeli t-shirt Airplane. Dan fenomena variabel keputusan pembelian, prilaku pasca pembelian konsumen masih rendah dalam melakukan keputusan pembelian lagi karena konsumen masih kurang puas terhadap produk yang telah di beli nya.Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh sikap konsumen terhadap keputusan pembelian t-shirt airplane pada distro airplane system Bandung. (2) Pengaruh motivasi konsumen terhadap keputusan pembelian t-shirt airplane pada distro airplane system Bandung. Dan (3) Pengaruh sikap dan motivasi konsumen terhadap keputusan pembelian t-shirt airplane pada distro airplane system Bandung. Sebanyak 100 konsumen diambil sebagai sampel melalui teknik penarikan sampel dengan metode sample random sampling. Data di kumpulkan melalui penyebaran kuesioner, observasi dan wawancara. Metode survey yang digunakan adalah deskriptif dan verifikatif. Data di analisis dengan metode simple regression analysis dengan menggunakan software program SPSS 21.0 for window. Hasil penelitian menunjukan sikap dan motivasi konsumen memberikan pengaruh yang cukup terhadap keputusan pembelian pada distro airplane system Bandung secara parsial maupun simultan.

The purchase decision is influenced by various factors, one of which attitudes and motivations of consumers. The phenomenon of variable consumer attitudes, consumer attitudes about the t-shirt Airplane in distributions Airplane System Bandung is not optimal. Companies should pay more attention again how the attitude of consumers to the sale of t-shirts Airplane can be increased. Consumer motivation variable phenomenon, consumers lack sufficient motivation to buy t-shirts. And the phenomenon of variable purchase decision, post-purchase behavior of consumers is still low in making purchasing decisions because consumers are still less satisfied with the product that has been purchased it.This study aims to determine: (1) The influence consumer attitudes towards purchasing decisions airplane t-shirts airplane distribution system in Bandung. (2) the Influence consumer motivation on purchase decisions airplane t-shirts airplane system distributions Bandung. And (3) Consumer attitudes and motivations influence on purchasing decisions airplane t-shirts airplane system distributions Bandung. As many as 100 of the consumer is taken as a sample through the sample withdrawal technique method sample random sampling. The data collected through the dissemination of questionnaires, observation and interview. The survey method used is descriptive and verifikatif. Data analysis with the method of simple regression analysis by using the software SPSS 13.0 program for window. The results showed the attitude and motivation of consumers give considerable influence on purchasing decisions on distributions Bandung airplane systems partially or simultaneously.