Pengaruh Persepsi Kualitas, Kesadaran Merek Terhadap Niat Beli Ulang Melalui Kepuasan Konsumen

Assiddiq, Alif Akbar

Pengaruh Persepsi Kualitas, Kesadaran Merek Terhadap Niat Beli Ulang Melalui Kepuasan Konsumen

Assiddiq, Alif Akbar (2024) Pengaruh Persepsi Kualitas, Kesadaran Merek Terhadap Niat Beli Ulang Melalui Kepuasan Konsumen. Masters thesis, Universitas Komputer Indonesia.

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Official URL: https://elibrary.unikom.ac.id/

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Persepsi Kualitas, Kesadaran Merek Terhadap Niat Beli Ulang Melalui Kepuasan Konsumen (Survey pada Konsumen UMKM Mahika Hijab di Shopee). Metode yang digunakan adalah metode Kuantitatif dan teknik analisis yang digunakan adalah Deskriptif dan Verifikatif. Dengan populasi konsumen Mahika hijab 605 di tahun 2023 serta sampel 241 responden, menggunakan Lisrel 8.8. Berdasarkan hasil penelitian ini diketahui bahwa variabel Persepsi Kualitas berpengaruh signifikan terhadap Kepuasan Konsumen, variabel Kesadaran Merek berpengaruh signifikan terhadap Kepuasan Konsumen, variabel Persepsi Kualitas berpengaruh signifikan terhadap Niat Beli Ulang, variabel Kesadaran Merek berpengaruh signifikan terhadap Niat Beli Ulang dan variabel Kepuasan Konsumen berpengaruh signifikan terhadap Niat Beli Ulang.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Persepsi Kualitas, Kesadaran Merek, Niat Beli Ulang, Kepuasan Konsumen
Subjects:	600 TECHNOLOGY > Management & Auxiliary Services H Social Sciences > HB Economic Theory
Divisions:	S2 Pascasarjana > Magister Manajemen
Depositing User:	Mia Mia Hayati Kosasih
Date Deposited:	10 May 2025 03:47
Last Modified:	14 May 2025 01:24
URI:	http://elibrary.unikom.ac.id/id/eprint/10199

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