Daya Tarik Tayangan Korean Wave Di Media Sharing Youtube Terhadap Minat Belajar Budaya Korea Selatan Di Bandung Korean Community (Bandung Hansamo)

Tujuan penelitian ini untuk menganalisis secara mendalam tentang sejauhmana pengaruh daya tarik tayangan Korean Wave di media sharing youtube terhadap minat belajar Budaya Korea di Bandung Korean Community (Bandung Hansamo). Peneliti menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data metode servey. Populasi penelitian ini adalah anggota Bandung Korean Community (Bandung Hansamo). Sampel diperoleh dengan menggunakan teknik sampling acak (Random). Hasil Penelitian menunjukan bahwa: pengaruh kekuatan terhadap minat belajar sangat kuat; pengaruh penampilan terhadap minat belajar kuat; pengaruh pesan terhadap minat belajar cukup kuat; pengaruh media terhadap minat belajar sangat kuat; pengaruh daya tarik terhadap perhatian sangat kuat; pengaruh daya tarik terhadap keinginan sangat kuat; pengaruh daya tarik terhadap kesan kuat; pengaruh daya tarik tayangan terhadap minat belajar dangat kuat. Kesimpulan pada penelitian ini adalah daya tarik tayangan Korean Wave di media sosial youtube memiliki pengaruh yang kuat terhadap minat belajar budaya korea di Bandung Korean Community (Bandung Hansamo). Saran bagi media sharing youtube diharapkan menyediakan layananh unbtuk mempermudah akses tayangan-tayangan Korean Wave, sehingga orang-orang yang akan mempelajari budaya Korea Selatan dapat lebih mudah dalam mengakses tayangan tersebut.

The purpose of this study was to analyze in depth about the extent of the influence of the attractiveness of Korean Wave shows on youtube sharing media on the interest in learning Korean Culture in the Bandung Korean Community (Bandung Hansamo). The Researchers used quantitative research methods with servey method data collection techniques. The population of this study is a member of Bandung Korean Community (Bandung Hansamo). The sample is obtained using a random sampling technique (Random). Result of research shows that: the influence of strength on learning interest is very strong; the effect of appearance on learning interest is strong; the influence of the message on learning interest is quite strong; the influence of the media on learning interest is very strong; the effect of attraction on attention is very strong; the effect of attraction on desire is very strong; the effect of attraction on strong impression; the effect of the attraction of impressions on interest in learning is very strong. The conclusion of this study is the attraction of Korean Wave shows on youtube social media has a strong influence on the interest in learning Korean culture in Bandung Korean Community (Bandung Hansamo). Suggestions for youtube are expected to provide services to facilitate access to Korean Wave shows, so that people who will learn South Korean culture can more easily access these shows.