Perancangan Iklan Cipaganti Travel (Studi Kasus : Periklanan Cipaganti Travel)

Cipaganti travel adalah pelopor di bidang jasa yang merupakan salah satu usaha yang didirikan oleh Andianto Setiabudi pada tahun 2002, dimana kantor pusatnya terletak di Jl. Jend. Gatot Subroto No. 94, Bandung. Jurusan perdana Cipaganti travel yaitu Bandung-Bogor, Bandung-Jakarta, Bandung-Bandara Soekarno Hatta, Bandung-Tasikmalaya dan Bandung-Cirebon. Meskipun Cipaganti travel sudah berdiri lama namun tidak menutup kemungkinan berpindahnya konsumen Cipaganti ke travel lain karena banyak bermunculan pesaing dalam bisnis ini. Banyaknya travel agent tersebut mengakibatkan persaingan yang semakin ketat. Agar tetap bertahan Cipaganti travel perlu meningkatkan kepercayaan konsumen agar tetap menggunakan jasa Cipaganti travel. Melihat hal tersebut maka dibutuhkan suatu media promosi yang dapat meningkatkan kepercayaan.

Cipaganti Travel is a pioneer in the field of services is one business that was established by Andianto Setiabudi in 2002, where its head office is located at Jend. Gatot Subroto Street No. 94, Bandung. The premier department in Cipaganti travel is Bandung-Bogor, Bandung-Jakarta, Bandung-Soekarno Hatta Airport, Bandung-Tasikmalaya and Bandung-Cirebon. Although Cipaganti travel has been long established but did not covering possibility the migration of Cipaganti customers to other travel because many competitors appears in this business. The number of travel agents which is increased cause a tight competition. In order to survive the Cipaganti travel need to increase customers confidence in order to continue using the services of Cipaganti travel. Looking at the problem, we need a media campaign to increase customers confidence in order to remain faithful so the loyalty of customers will be remain for the Cipaganti travel.