Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, dan Fashion Involvement Terhadap Perilaku Impuls Buying

Fahreza, Rizal Taufik (2023) Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, dan Fashion Involvement Terhadap Perilaku Impuls Buying. Other thesis, Universitas Komputer Indonesia.

[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_COVER.pdf - Published Version

Download (93kB) | Preview
[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_LEMBAR PENGESAHAN.pdf - Published Version

Download (330kB) | Preview
[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_SURAT KETERANGAN PERSETUJUAN PUBLIKASI.pdf - Published Version

Download (219kB) | Preview
[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_LEMBAR PERNYATAAN KEASLIAN.pdf - Published Version

Download (357kB) | Preview
[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_KATA PENGANTAR.pdf - Published Version

Download (119kB) | Preview
[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_DAFTAR ISI.pdf - Published Version

Download (94kB) | Preview
[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_BAB I.pdf - Published Version

Download (414kB) | Preview
[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_BAB II.pdf - Published Version

Download (306kB) | Preview
[img] Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_BAB III.pdf - Published Version
Restricted to Repository staff only

Download (526kB) | Request a copy
[img] Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_BAB IV.pdf - Published Version
Restricted to Repository staff only

Download (737kB) | Request a copy
[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_BAB V.pdf - Published Version

Download (131kB) | Preview
[img]
Preview
Text
UNIKOM_21219923_RIZAL TAUFIK FAHREZA_KONTAK PENULIS DAN KONTRIBUTOR.pdf - Published Version

Download (105kB) | Preview
Official URL: https://elibrary.unikom.ac.id/

Abstract

Penelitian ini bertujuan untuk mengetahui Hedonic Shopping Motivation, Shopping Lifestyle dan Fashion Involvement terhadap Perilaku Impuls Buying pada Konsumen Produk Pull&bear Mall 23 Paskal Kota Bandung. Penelitian ini dilakukan dengan pendekatan kuantitatif dengan metode penelitian deskriptif dan verifikatif. Permasalahan dalam kajian ini yaitu bagaimana pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Fashion Involvement terhadap Perilaku Impuls Buying baik secara parsial maupun simultan. Pengumpulan data primer dilakukan dengan menyebar kuesioner pada sampel sebanyak 63 konsumen produk Pull&Bear. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis regresi linier berganda. Hasil penelitian menunjukan bahwa Hedonic Shopping Motivation, Shopping Lifestyle, dan Fashion Involvement berpengaruh signifikan terhadap perilaku impulse buying pada konsumen Pull&Bear Mall 23 Paskal Kota Bandung. Sedangkan pengujian secara simultan variabel Hedonic Shopping Motivation, Shopping lifestyle, dan fashion involvement, berpengaruh terhadap perilaku Impulse Buying.

Item Type: Thesis (Other)
Uncontrolled Keywords: Hedonic Shopping Motivation, Shopping Lifestyle, Fashion Involvement, Impulse Buying.
Subjects: 600_TECHNOLOGY. > 650_Management & Auxiliary Services.
H Social Sciences > HG Finance
Divisions: S1_SKRIPSI > FEB_Manajemen (12)
Depositing User: Mia Hayati Kosasih
Date Deposited: 02 Oct 2024 02:18
Last Modified: 02 Oct 2024 02:18
URI: http://elibrary.unikom.ac.id/id/eprint/9251

Actions (login required)

View Item View Item