Penentuan Program Training dan Biaya Paket Training dengan Pendekatan Customer Relationship Management CRM di CV Aksi Indonesia Professional Event & Training

CV. AKSI Indonesia Professional Event & Training adalah perusahaan yang bergerak di bidang jasa event dan training seperti leadership training, self developing training, service excellent training, family gathering, concert dan talkshow. Berdasarkan wawancara yang dilakukan dengan Bapak Deka selaku CEO CV. AKSI Indonesia Professional Event & Training kesulitan bagi CEO untuk menentukan program training dan kesulitan dalam menentukan biaya paket training yang sesuai kondisi pelanggan. Penerapan CRM dalam kegiatan bisnis pada perusahaan ini diharapkan dapat mengatasi masalah yang ada di perusahaan ini. Customer Relationship Management (CRM) adalah jenis manajemen yang membahas mengenai penanganan hubungan antara perusahaan dengan pelanggan yang dapat membantu perusahaan dalam proses manajemen pelanggan, sehingga perusahaan memiliki nilai yang baik dimata pelanggan. Sebuah perusahaan harus memiliki strategi yang cerdik untuk mempertahankan posisinya. Salah satu poin yang mempengaruhi keberlangsungan sebuah perusahaan adalah bagaimana pangsa pasarnya tetap diminati oleh pelanggan. Hasil dari pengujian yang dilakukan yaitu menggunakan black box dan beta, CRM ini mampu membantu CEO dalam menentukan program training dan membantu CEO dalam menentukan biaya paket training sesuai kondisi pelanggan dan memantau harga paket training.

CV. AKSI Indonesia Professional Event & Training is a company that run in the field of event services and training such as leadership training, self-developing training, service excellent training, family gathering, concert and talk shows. Based on interview with Mr. Deka or CEO CV. AKSI Indonesia Profesional Event & Training it is difficult for the CEO to choose the training program in choosing the payment methods with the customers condition. CRM assembly in business activity is expected can solving the problem in the corporation. Customer Relationship Management (CRM) is a type of management that handling the relationship between the company and the customers that can help companies in the process of customer management, so the company has a good value in the eyes of the customer. A company must have a clever strategy to maintain its position. One of the points that affect the sustainability of a company is by making the customers interested in the market selling . The results of the test performed is using black box and beta, CRM is able to assist the CEO in determine the training program and assist the CEO in establish the cost of training packages according to the conditions of customers and well-suited with the provided facilities.