PENGARUH IKLAN MELALUI MEDIA TELEVISIS TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK ROKOK SOEMPORNA PT. HM. SAMPEORNA TBK

In the business era that more competitive, become market challanger or market

follower is veryhard. Futhermore become market leader. Every product must have a

different strength and advantage, unique between other product that possible for

consumen to consume (that product) it

One of the factor that form consumen decision product is advertising via television

media or to mentioned not from the side of advantage essence also from the quality,

but also to mentioned from the power of consumen as a ciggaratte consumer. One of

them that have the advertising concept is sampoerna cigarratte product.

The purpose of this research is to know the respond of consumen, which is in this

research is Unikom University Student Program Study Management Faculty of

Economy, about Sampoerna Ciggratte advertisment.

The method in this research is survey method, descriptive and verivicative.

Based from research result about the influence of advertisement via television media

to consumen decision purchasing process in Soekarno Hatta Bandung, so it has an

influence 51.69% while rest are 48.31% influenced by other factor such as culture,

family, friend and etc