Pengaruh Country Of Origin Dan Persepsi Kualitas Terhadap Minat Bell Ulang Smartphone Oppo Di Megacell Padjajaran Bandung (Survey Pada Konsurnen Megacell Padjajaran Bandung)

Eva, Neng (2019) Pengaruh Country Of Origin Dan Persepsi Kualitas Terhadap Minat Bell Ulang Smartphone Oppo Di Megacell Padjajaran Bandung (Survey Pada Konsurnen Megacell Padjajaran Bandung). Other thesis, Universitas Komputer Indonesia.

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Abstract

Penelitian ini dilakukan pada pernbeli atau konsurnen Megacell Padjajaran untuk mengetahui pengaruh Country Of Origin dan Persepsi Kualitas terhadap Minat Beli Ulang . Metode yang digunakan dalarn penelitian ini rnenggunakan analisis deskriptif dan verifikatif. Pengarnbilan sarnpel rnenggunakan teknik non-probabiIity sampling. Saat mengumpulkan data, teknik yang digunakan rnelalui observasi, wawancara, kuesioner dan studi kepustakaan. Analisis yang digunakan dalarn penelitian ini iaIah analisis regresi berganda. Hasil ini rnenunjukan Country Of Origin dan Persepsi Kualitas berpengaruh signifikan terhadap Minat Beli Ulang berada di kategori Cukup baik. VariabeI Persepsi Kualitas rnenjadi variabel yang rnerniliki pengaruh paling besar jika dibandingkan dengan variabel Minat Beli Ulang.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Country Of Origin ,Persepsi KuaIitas dan Minat Beli Ulang
Subjects:	600_TECHNOLOGY. > 650_Management & Auxiliary Services.
Divisions:	S1_SKRIPSI > FEB_Manajemen (12)
Depositing User:	Mrs. Calis Maryani
Date Deposited:	20 Feb 2020 03:52
Last Modified:	20 Feb 2020 03:52
URI:	http://elibrary.unikom.ac.id/id/eprint/1843

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