Efektivitas Komunikasi Internal Telkom Tube Terhadap Pemenuhan Kebutuhan Informasi Karyawan PT. Telekomunikasi Indonesia Tbk Bandung

Penelitian ini bertujuan untuk mengetahui sejauh mana Efektivitas Media Komunikasi Internal Telkom Tube terhadap Pemenuhan Kebutuhan Informasi Karyawan PT. Telekomunikasi Indonesia, Tbk. Bandung. Untuk menjawab masalah tersebut peneliti menganalisa jangkauan audiens, tanggapan audiens, pengetahuan, pengaruh, kebutuhan kognitif, kebutuhan afektif, kebutuhan integrasi personal, kebutuhan intergrasi sosial dan kebutuhan berkhayal. Pendekatan penelitian ini adalah kuantitatif, sedangkan untuk dengan metode pengumpulan data survei, serta teknik analisis korelasional. Populasi penelitian ini adalah Karyawan PT. Telekomunikasi Indonesia, Tbk. Bandung (Telkom) sebanyak 983 orang, yang kemudian diperoleh sampel sebanyak 91 orang. Teknik pengumpulan data yang digunakan yaitu Stratified Random Sampling. Hasil penelitian menunjukan besar korelasi antara jangkauan audiens dengan kebutuhan informasi yaitu kuat, searah dan signifikan. Besar korelasi tanggapan audiens dengan kebutuhan informasi yaitu kuat, searah dan signifikan. Antara pengetahuan audiens dengan kebutuhan informasi memiliki korelasi sangat kuat, searah dan signifikan. Antara pengaruh media dengan kebutuhan informasi berkorelasi kuat, searah dan signifikan. Besar korelasi antara media komunikasi internal dengan kebutuhan kognitif adalah kuat, searah dan signifikan. Besar korelasi antara media komunikasi internal dengan kebutuhan afektif ialah kuat, searah dan signifikan. Korelasi antara media komunikasi internal dengan kebutuhan integrasi personal yaitu kuat, searah dan signifikan. Antara media komunikasi internal dengan kebutuhan integrasi sosial memiliki korelasi kuat, searah dan signifikan. Antara jangkauan audiens dengan kebutuhan berkhayal berkorelasi kuat, searah dan signifikan. Kesimpulan penelitian ini menunjukan bahwa antara efektivitas media komunikasi internal dengan kebutuhan informasi berkorelasi sangat kuat, searah dan signifikan. Saran yang peneliti berikan adalah hendaknya Telkom Tube mengemas konten Telkom Tube dengan mengikuti gaya pengemasan informasi saat ini yang asyik dan menarik, sehingga para pengunjung situs Telkom Tube dapat merasa lebih betah untuk lama mengakses Telkom Tube.

Purpose of this research was found out about how extent to Effectiveness of Telkom Tube as The Internal Communication Media of Unit Corporate Communication Toward Fulfillment Employees Information Needs of PT. Telekomunikasi Indonesia, Tbk. Bandung. Then for answered that question, the analysis used were audiences coverage, audiences response, communication impact, proses of influence, cognitive necessity, affective necessity, personal integration necessity, social integration necessity, and imagine necessity. This research approach was quantitative, method code accumulation was survey, and used correlational technique. Research population was employees of PT. Telekomunikasi Indonesia, Tbk. Bandung (Telkom) as many as 983 persons, took sample as many as 91 persons. The code accumulation techinique was Stratified Random Sampling. The research results showed that correlation between audiences coverage with information necessaries was good, one way, and significant. Correlation between audiences response with information necessaries was good, one way, and significant. Between communication impact with information necessaries have great correlation, one way, and significant. Between proses of influence with information necessaries in the correlation was good correlation, one way, and significant. In the correlation amount between internal communication media with cognitive necessity was good correlation, one way, and significant. The correlation amount between internal communication media with affective necessity was good correlation, one way, and significant. Correlation between internal communication media with personal integration necessity was good correlation, one way, and significant. Between internal communication media with social integration necessity have good correlation, one way, and significant. Between internal communication media with imagine necessity have good correlation, one way, and significant. Research conclusion showed that between effectiveness internal communication media with information necessaries have great correlation, one way, and significant. The suggestions is Telkom Tube should be developing Telkom Tube content for following the developing information nowadays that impression and interesting, so that the visitor would stay for long time access the Telkom Tube.