Efektivitas Humas PT. Cipta Televisi Pendidikan Indonesia (TPI) Melalui Media Monitoring Terhadap Motivasi Perolehan Informasi Bagi Karyawannya

Penelitian ini bertujuan untuk mengetahui sejauhmana efektivitas Humas

PT Cipta TPI melalui media monitoring terhadap motivasi perolehan informasi

bagi karyawannya. Sehingga untuk menjawab masalah tersebut peneliti

menganalisa kredibilitas Humas, intensitas dan isi pesan media monitoring

terhadap harapan, nilai, serta pertautan bagi karyawannya.

Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif

dengan metode survei dan teknik analisis deskriptif. Teknik pengumpulan data

yang digunakan adalah angket, wawancara, studi kepustakaan, dan internet

searching. Populasi penelitian karyawan TPI, yang berjumlah 440 orang. Dengan

menggunakan Stratified Proportional Random Sampling, maka diperoleh sampel

penelitian berjumlah 81 orang.

Hasil penelitian menunjukkan bahwa besar korelasi antara kredibilitas

Humas dengan motivasi perolehan informasi karyawan adalah 0,299. Besar

korelasi antara intensitas media monitoring dengan motivasi perolehan

informasi adalah 0,359. Besar korelasi antara isi pesan media monitoring dengan

motivasi perolehan informasi adalah 0,357. Besar korelasi antara efektifitas

Humas PT. Cipta TPI melalui media monitoring dengan harapan bagi

karyawannya adalah 0,156. Besar korelasi antara efektifitas Humas PT. Cipta TPI

melalui media monitoring dengan nilai bagi karyawannya adalah 0,260. Besar

korelasi antara efektifitas Humas PT. Cipta TPI melalui media monitoring dengan

pertautan bagi karyawannya adalah 0,398. Besar korelasi antara efektifitas

Humas PT. Cipta TPI melalui media monitoring dengan motivasi perolehan

informasi bagi karyawannya adalah 0,423. Hasil pengolahan data dan pengujian

hipotesis, mengisyaratkan bahwa H0 ditolak dan H1 diterima.

Kesimpulan penelitian ini menunjukkan bahwa hubungan antara

efektifitas Humas PT. Cipta TPI melalui media monitoring dengan motivasi

perolehan informasi bagi karyawannya, Jadi dapat disimpulkan Jika efektivitas

humas melalui media monitoring baik maka motivasi perolehan informasi

karyawan PT. Cipta TPI sebagai komunikator baik.

Saran Dari segi penyajiannya, diharapkan disertai keterangan-keterangan

sebagai pendukung dari isi media monitoring tersebut agar lebih menarik. Dari

segi waktu terbitnya media monitoring, mohon di optimalkan lagi.

This study aims to identify the effectiveness of Public Relations of PT

Cipta TPI through media monitoring of the acquisition of information for the

employees motivation. So in order to solve these problems the researchers

analyzed the credibility of Public Relations, intensity and content of monitoring

media messages of hope, value, and the affinity for its employees.

The approach used in this research is quantitative with survey method and

descriptive analysis techniques. Data collection techniques used were

questionnaire, interview, literature, and Internet searching. TPI employees study

population, which numbered 440 people. Using the Proportional Stratified

Random Sampling, the sample obtained by totaling 81 people.

The results showed that the magnitude of correlation between the

credibility of Public Relations with the acquisition of information on employee

motivation is 0.299. Correlation between the intensity of monitoring the media

with information acquisition motivation is 0.359. Correlation between the

contents of monitoring media messages with motivational information acquisition

is 0.357. Correlation between the effectiveness of Public Relations of PT. Cipta

TPI through media monitoring with hope for their employees is 0.156.

Correlation between the effectiveness of Public Relations of PT. Cipta TPI

through monitoring the media for its employees value is 0.260. Correlation

between the effectiveness of Public Relations of PT. Cipta TPI through the

convergence of media monitoring for its employees is 0.398. Correlation between

the effectiveness of Public Relations of PT. Cipta TPI through monitoring the

media with the acquisition of information for employee motivation is 0.423.

Results of data processing and testing of hypotheses, suggesting that H0 refused

and H1 accepted.

Conclusion This study shows that the relationship between the

effectiveness of Public Relations of PT. Cipta TPI through monitoring the media

with the acquisition of information for employee motivation, with a correlation of

0.423 has a strong influence, direction and significant.

Advice From the aspect of its presentation, with details expected to

support such monitoring of media content to be more menarik.Dari terms of the

duration of the media monitoring publication, please on the increase again. From

which only a week to once a day three times a week or more in a day.