HUBUNGAN STRATEGI OVERALL COST LEADERSHIP DENGAN COMPETITIVE ADVANTEG PERUSAHAAN PADA PD BERLIAN BANDUNG

With Economic situation which less supporting in this time and also low society purchasing power, a company in claiming to aply correct management Strategy in runnung its effort.

Effesiensi and Effectivity need in applying in situation like this to be company can continue exist so that can win emulation. Deside that company claimed to progresively inovatif in creating its product with minimizatin of is expense of expense which must be released, so that improve advantage competitive company.

Do not aside from to PD BERLIAN releasing its product that is invitation blank have to inovatif in winning emulation in printing office busines world. For that writer interest to perform research concerning ” The Relation of Overall Cost Leadership Strategy with Company’s Competitive Advantage at PD BERLIAN Bandung”. Intention of this research is know and also to test how big The Relation of Overall Cost Leadership Strategy with Company’s Competitive Advantage, used by research method in this research is descriptif of veritikatif. Descriptif method is research conducted to know self supporting variabel value of goodness one variable or more without making comparison or atribute to other variable.. Veriticatif basically wish to test the truth or a research hypothesis by using relevant statistical test which executed through data collecting of field. Method withdrawal of sample is to through data technique of random sampling that is by giving an different number to each every population member and later then chosen sampe by using numbers of random. This method with mistake level 10% (0,1) is so that got by sampel counted 85 responder. To now relation storey level used by correlation coeffisient of rank spearman by using program of sofware spss 11.5 for windows. from result of this research is got that strategy of overall leadership cost have relation with company advantage competitive which is signifikan wit correlation equal to 0.972 with hand in glove storey level of high corellation enough.