PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PONSEL SAMSUNG (SURVEY KONSUMEN SAMSUNG DI BEC BANDUNG)

Quality is an asset wich can gives their own value in cosumer eye to help them to

interpreteng information which related to quality and product Quality of product

basically is a result of view or perception of consumer to certain product which based of

accurate perception and consideration. So it can assign value, quality of product have to

be managed better by paying attention important dimensions, for example : Performance,

feature, realbility, specification to conformance, durability, aestetic, perceived of quality.

Quality of good product will affect to how easy to take a decision making of purchasing

by consumer. Decision of purchasing is a decision who taken by buyer candidate

someone concerning certainty buy or not.

Purposes and object of this research is to know about responder comments in

BEC Bandung to quality of product samsung phone cellular, to know the level decision of

purchasing of consumer to product phone cellular of samsung, and to know how big

influence the quality of product to decision of purchasing of consumer at samsung phone

cellular product.

This research is used the descriptive method and verifikatif.the Descriptive

research used to obtain and toget a view about the quality product and decision of

purchasing of consumer. While research of verifikatif conducted to know the relation

between variable by using calculations of statistic. Data compilation of skripsi obtained

with bibliography study, interview, observation, and spreading of kuesioner and to

analyse data is using the program of SPSS 11.0 For Windows. Survey take sampel

counted 90 responder with mistake level 10%.

Pursuant to research known that relation level is between the variable of quality

of product and decision of purchasing strength and is unidirectional. Influence of quality

of product to decision of purchasing of consumer obtained result of equal to 50,7% what

enough mean, and the rest 49,3% influenced by the other factor. So, better the Quality of

product gives to it means also better the decision making by the consumer to the samsung

cellular phones.