Setiawan, Eko Budi (2018) Implementation of Recommendation Model for Determining the Marketing Area Location of Creative Industry Products. In: Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018). Atlantic Press. ISBN 978-94-6252-611-2
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B.A.26 - 2018 - Implementation of Recommendation Model for Determining the Marketing Area.pdf - Published Version Download (4MB) | Preview |
Abstract
Marketing of products from the creative industry needs to be done by the business actors by looking at several aspects, including the selection of locations or places to market their products. This research was conducted to provide a model that can be used by business actors in determining the most appropriate location to market their products. The model has been implemented using Analytical Hierarchy Process method and has been tested to several business actors. Tools used to perform the analysis process Expert Choice. The recommended location weight difference occurs because each business actor, and the type of industry have different perceptions in the interest rating. The result obtained in this research is a modelcreated can be used to assist business actors in determining which location is most appropriate to market products of creative industries.
| Item Type: | Book Section |
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| Uncontrolled Keywords: | recommendations, marketing, products, creative industries, analytical hierarchy process |
| Subjects: | 000_COMPUTER SCIENCE, INFORMATION & GENERAL WORKS. > 004_Data Processing & Computer Science Q Science > QA Mathematics > QA76 Computer software |
| Depositing User: | Mia Hayati Kosasih |
| Date Deposited: | 02 Sep 2022 04:14 |
| Last Modified: | 02 Sep 2022 04:14 |
| URI: | http://elibrary.unikom.ac.id/id/eprint/6495 |
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