Pengaruh Live Streaming, Kualitas Produk Dan Customer Rating Terhadap Keputusan Pembelian Konsumen Pada Minnierss Di Shopee

Aulia, Garda Muhammad (2024) Pengaruh Live Streaming, Kualitas Produk Dan Customer Rating Terhadap Keputusan Pembelian Konsumen Pada Minnierss Di Shopee. Masters thesis, Universitas Komputer Indonesia.

[img] Text
UNIKOM_Garda Muhammad Aulia_Cover.pdf - Published Version
Download (74kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_Lembar Pengesahan.pdf - Published Version
Download (141kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_Surat Keterangan Publikasi.pdf - Published Version
Download (215kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_Lembar Keaslian.pdf - Published Version
Download (204kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_Kata Pengantar.pdf - Published Version
Download (118kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_DAFTAR ISI.pdf - Published Version
Download (115kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_BAB I.pdf - Published Version
Download (379kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_BAB II.pdf - Published Version
Download (375kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_BAB III.pdf - Published Version
Restricted to Repository staff only
Download (686kB) | Request a copy
[img] Text
UNIKOM_Garda Muhammad Aulia_BAB IV.pdf - Published Version
Restricted to Repository staff only
Download (1MB) | Request a copy
[img] Text
UNIKOM_Garda Muhammad Aulia_BAB V.pdf - Published Version
Download (85kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_DAFTAR PUSTAKA.pdf - Published Version
Download (166kB)
[img] Text
UNIKOM_Garda Muhammad Aulia_LEMBAR KONTRIBUTOR.pdf - Published Version
Download (227kB)
Official URL: https://elibrary.unikom.ac.id/

Abstract

Minnierss mempunyai konsep rancangan yang menyimpang dari toko onlineshop dalam biasanya. Umumnya produk Minnierss yang di online antara lain fashion perempuan dan laki – laki dewasa dengan menggunakan fitur live streaming pada e-commerce di Shopee. Tujuan dari penelitian adalah untuk mengetahui pengaruh live streaming, kualitas produk, online customer rating, terhadap keputusan pembelian konsumen pada Minnierss di Shopee. Metode penelitian menggunakan deskriptif dan verifikatif. Populasi penelitian ini diambil dari konsumen Minnierss 3.117 selama 2021-2023 dan sampel 355 dengan menggunakan rumus slovin. Alat analisis yang digunakan Lisrel 8.80. Hasil penelitian menunjukan bahwa secara parsial variabel live streaming berpengaruh signifikan terhadap keputusan pembelian konsumen, variabel kualitas produk berpengaruh signifikan terhadap keputusan pembelian konsumen, variabel online customer rating berpengaruh signifikan terhadap keputusan pembelian konsumen, dan secara simultan variabel live streaming, kualitas produk, online customer rating berpengaruh signifikan terhadap keputusan pembelian konsumen

Item Type: Thesis (Masters)
Uncontrolled Keywords: live streaming, kualitas produk, online customer rating dan keputusan pembelian konsumen.
Subjects: 600_TECHNOLOGY. > 650_Management & Auxiliary Services.
H Social Sciences > HB Economic Theory
Divisions: S2 PASCA SARJANA > S2_Magister Manajemen (52)
Depositing User: Mia Mia Hayati Kosasih
Date Deposited: 14 May 2025 02:30
Last Modified: 14 May 2025 02:30
URI: http://elibrary.unikom.ac.id/id/eprint/10206

Actions (login required)

View Item View Item
Elibrary Unikom is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.