EFEKTIVITAS PENERIMAAN KUNJUNGAN INDUSTRI OLEH HUMAS PT. PINDAD (PERSERO) TERHADAP PEMBENTUKAN CITRA PERUSAHAAN

The purpose of the research is to re observe the effectivity of the visitor by PT. Pindad (Persero) Public Relations of the reformation of the company. To replay the purpose, the researcher analyzed by minimizes the credibility of Public Relations, input, perception, cognition, motivation and behavior.

This kind of research is called quantitative. By observing, the researcher is gaining some input. Interviewing, giving questioners, and studying some books take the input. The sampling that is taken is using accidental sampling. Tabulating and continum analyze the input.

The result pointed Public Relations credibility through the image for 75.95%. The percentage of Public Relations image is 74.8%. The activity of the visitor to the perception of it is 75.6%. The effectivity of accepting the visitor of PT. Pindad (Pesero) Public Relations trough the cognitive of the visitor of PT. Pindad (Pesero) Public Relations trough the visitor motivation is 75.9%. The effectivity of accepting the visitor of PT. Pindad (Persero) trough the visitor behavior is 75.9%. Above all, the result are completely successful.

We can summarized that the affectivity of accepting the visitors by PT. Pindad (Persero) Public Relations influence the image. Which mean good things.

It is recommended to PT. Pindad (Persero) Public Relations to prepare everything that is needed for the visitors. It is also be able to coordinate with other departments so everything will work well.