TANGGAPAN ANGGOTA TOGER ASSOCIATION BANDUNG (TAB) PADA DAYA TARIK RUBRIK OTOMOTIF DAN TEKNOLOGI DI HARIAN UMUM GALAMEDIA

The purpose of this research is to know how member comments of Club Tiger Association Bandung (TAB) at rubric fascination of Automotive and Technology in Daily of Public Galamedia. To see how its comments, researcher try to analyse graphical element, news value, news content, and frequency presentation of column. This Research type is qualitative by using method research of descriptive survey. Data which in getting most is to pass spreading of enquette, supported by literature study and interview.

Primary object at this research is Daily of Public Galamedia and Club of Tiger Association Bandung (TAB) as object of sekunder. Member of Club Tiger Association Bandung (TAB) becoming populated at this research amount to 989, and taken as sample counted 91 responder. For the technique of sampling the used is Accidental Sampling, while analysis techniques use descriptive analysis technique.

From result of research show, member comments of Club Tiger Association Bandung (TAB) to graphical element, news value, news content, were showing satisfying result. But at presentation frequency, responders tell less. Thereby, rubric of Automotive and Technology have fascination which enough strength, but still require some correction namely addition of news amount and of periodical rising.