EFEKTIVITAS MAJALAH BIRAMA TERHADAP PEMENUHAN KEBUTUHAN INFORMASI SEPUTAR KAMPUS BAGI MAHASISWA FISIP UNIKOM

The aim of the reseach to know to what extent the effectivity of Birama magazine in gratyfity information need around campus of student in faculty of social and political Unikom the research analyzed, what kind of credibility that the editor, what kind contents of message that Birama magazine have in presenting it at audience, and how far information of activity of campus and information of education submitted in presentation of information in this magazine.

This research type is quantitative. The research method thisresearch is Survey with Corelational analysis. Most of data was collected through interview, questionnaire’s, and literature study. The sampling were student this faculty intake 2006, with 246 populations, hence obtained 71 samples. This sampling technique was applied in this research is proportionate stratified random sampling. Before distribution of questionnaire done, researcher beforehand does validity test and reliability in each the question item in questionnaire by using program SPSS 11,5. Data obtained from result of distribution of questionnaire, given score, analyzed and processed by using Rank Spearman Correlation by using method SPSS 11,5.

Result of this research showed that editor credibility with require fill of information in around campus is equal to 28,5%, contents of message presented by Birama magazine to require fill is equal to 31,4%, magazine effectiveness Birama to information of activity of student is equal to 0,1%, Birama magazine effectiveness to information about education is equal to 23%. in general Birama magazine effectiveness to require fill of information in around campus for these students as a whole have been enough means. Level of correlation between magazine effectiveness Birama with require fill 0,480 or 23% is meaning enough means, concurrent and significant. Ho is refused thereby H1 received or meaned there are influence or relation between this magazine to require fill of information in around campus for these student.

It would be better Birama is growing up in determining a journalist, it bearing with contents of message presented, and more considering a news or information which will be presented, that is by collecting, selects and corresponds to portion to target or object becoming circulation region, either from journalistic language and good Indonesian spelling. This thing is to be created an interesting message and zero in on.