PENGARUH SUASANA LINGKUNGAN (ATMOSPHERE) TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BLOSSOM FACTORY OUTLET DI BANDUNG

Blossom Factory Outlet is one of peripatetic company in the field of effort

for at retail. The many companies plunging at business at retail, is not quit of the

many consumers claims to fulfill its requirement so that emulation become

stringency and in the end company owning environmental atmosphere good will

be able to influence purchasing decision of consumer.

Intention of this research is to know respondent comments to

environmental atmosphere of Blossom Factory Outlet in Bandung, to know how

level purchasing decision of consumer, and to know how big situatuation

influence of environmental atmosphere shop to purchasing decision of consumer

at Blossom Factory Outlet in Bandung.

The method applied in this research is descriptive research method and

verifikatif with sampel 90 mans who is consumer of Blossom Factory Outlet

Bandung, and applies correlation analysis of Rank Spearman to know its the

influence, where to facilitate in process of writer data processing applies

software SPSS windows version 11.5.

Result from knowable research that correlation between environmental

atmosphere shop with purchasing decision of consumer is enough medium and

has relationship which are positive. Level of situation influence of environmental

atmosphere shop to purchasing decision of consumer equal to 33,3 % and the rest

equal to 67,7 % influence of other factor which not check by writer like

promotion, price, and or location. There by increasingly good environmental

atmosphere by Blossom Factory Outlet would increasingly influential to level of

purchasing decision of consumer.