PENGARUH KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN PADA PD. BPR SUBANG CABANG PAGADEN

Corporate image is the sum of peoples perceptions of organization image

and perceptions are created through all serce: sight, sound, smell, touch, taste

and feeling experinced through product usage, customer service, the commercial

environment and corporate communication. When the customer built an

expectation experiences, so the quality service which is felt by them will affect the

image. If the service is good, or better than the image, the image will strengthen.

Based on the argument above, the writer is interested to make a research

about the influence of service quality to company image. This research is held at

PD. BPR Subang pagaden Branch.

The purpose this research is: know service quality at PD. BPR Subang

pagaden branch, to know company image at PD. BPR Subang pagaden branch,

and to know big influence of service quality to Company Image at PD. BPR

Subang pagaden branch.

Methode that used on this research are descriptive and verification

method. All data was getting from library study, questionnaire, and observation,

and to analyze data we used rank spearman and help with the SPSS 11.0 for

Windows program. The research has got about 100 sample of correspondence

with error percent is 10%.

The results of this research show that the relation for service quality with

company image has viewed between two variable was very strong and one way.

influence of service quality for company image was getting value for 41,60%, and

the remains for 58,40% influence by the other factor like company comunication

and customer loyalty. It means that if quality is nice, it will be influence the

company image of PD. BPR Subang pagaden branch will be very nice too