PENGARUH PELAKSANAAN ADVERTISING TERHADAP PROSES KEPUTUSAN PEMBELIAN MINYAK PELUMAS ENDURO 4T

In the global and competitive business era, a company must build a good strategic promotion so the product can be received by consumer and occupied a large market, one of the is advertising, the purpose of advertising is to form purchasing decision. A commercial must be made interesting and the message be easy to understand, so it can make the consumer bought the product.

The purpose of this research is to know the respond of consumer, in this case is oil Enduro 4T consumer at BSP Motor Oil service station Bandung about advertising in Enduro 4T and the influence to consumer purchasing decision product.

The method that used in this research is descriptive verificative which is divided into descriptive method and verificative which is data in form of number, that used to test hypotheses using statistic calculation.

Based from research result about the influence of advertising to purchasing decision process oil Enduro 4T at BSP Motor Oil service station Bandung is 54,1% while nest are 46,9% influenced by other factor.