PENGARUH KUALITAS PELAYANAN TERHADAP CITRA (IMAGE) RUMAH SAKIT HASAN SADIKIN BANDUNG (STUDI KASUS PADA PASIEN RAWAT INAP PENYAKIT DALAM KELAS III)

With much more appearance of hospitals in big cities, especially Bandung, indicates that peoples awareness about the importance of health as a need and wants which have to be full filled and satisfied is even getting growing. But on di other side, this situation claimed and drived to every performers to even more creative in giving their services and ascend it. Not to forget to mention Hasan Sadikin Hospital which had serve the West Java community in general and Bandung especially, on hospital/ health services in more than 80 years.

For that reason, writer was interesting to made a research about “The Influnce of Service Quality Performing To the Image of Hasan Sadikin Hospital of Bandung” with study case to the internist care unit patient. The goals of this research are to identify the service quality on the internist care unit of Hasan Sadikin Hospital of Bandung, and to identify the image of Hasan Sadikin Hospital of Bandung and for testing the correlation of service quality on internist care unit patient to the image of Hasan Sadikin Hospital of Bandung.

The method of this research are descriptive and verifikatif. Descriptive method is the research which have to be done to identify the value of independent variable, maybe one or more varible without making comparisom or connection with other variable. Basicly, verificative is want to test the truth of a research hipothetic with using the statistical test which relevan and do by collecting data in the field. Sample collecting method by simple random sampling with estimated defiation of error are 10% (0,01), so it will get sample by 47 respondent. To identify degree of correlation was used Rank Spearman correlation coefficient by using SPSS 11.5 for Windows software program.

From the research result that service quality had correlation to the image which correlation coefficient is significant to 0,591 with level middle. And the influence of service quality performing to the image is equal to 34,93% and the rest of it which is equal to 65,07% is influenced by another factors which is not researched by the writer.